To promote brand culture to consumers Hermes has built a bamboo house in Hong Kong
To promote brand culture to consumers Hermes has built a bamboo house in Hong Kong. Located in the heart of Hong Kong, the Hermès flagship store is divided into three floors with a total area of approximately 850 square meters. It is a collection of 16 different categories of items such as silk scarves, perfumes, high-end ready-to-wear, bags, shoes, jewelry, and so on. Like other stores in the world, the store designer is still the design director of the designer Denis Montel, and the design office RDAI is responsible for the specific design direction. Although the designer is the same as before, the Hermès store opened this time with a distinctive lattice-like appearance, which was mainly inspired by bamboo scaffolding found in Hong Kong construction sites. Although the appearance is not real bamboo, many places such as stairs and compartments are decorated with brightly colored bamboo. Like many buildings in Hong Kong, the store creates an open space that expands upwards by setting up a colonnade while building a building with a low ceiling height. In addition, the 16 categories that are divided into compartments are like an interior pattern like a labyrinth. According to the official, this style can be reminiscent of the noisy Hong Kong streets that have narrow paths but live with most of the masses.